Minimal Percussive Rhythms for Ads

It seems like every brand these days has one… the voiceover-heavy ad set to driving, minimal percussion. And for good reason! If you have a lot of information to convey, but don’t want your piece to end up feeling like a PowerPoint presentation, you need music to keep up the pace without overshadowing your narration. That’s where we can help. Below are thirty royalty-free drum cues composed for just that: driving tempo, captivating beats, and minimal instrumentation that won’t compete with VO. It’s a cool, stripped-down sound that immediately grabs your audience’s attention (not to mention being way easier to mix). With all those positives, It’s no wonder everyone from Apple to Ford has utilized this musical style.