Determined Pop Hip Hop Underscores

If you’re cutting a promo that requires “a little bit of attitude” while “remaining upbeat and positive”, chances are you need something on this playlist. Below is a selection of approachable pop / hip hop tracks that combine high BPM, building emotion, and a determined-but-not-confrontational tone. All this conveyed with fast-paced modern beats that communicate personal drive and joyful accomplishment, all without instrumentation that would overpower VO. Think the kind of thing you’d hear carrying a Peloton ad, sporty product launch, or branding that emphasizes personal empowerment.