What Are Cookies?
Cookies are small text files placed on your computer, phone, or other device when you visit websites and are used to record information about your activity, including the pages you view, the content you listen to, ads you click on, your settings, and other actions you take on the Site.
Cookies can be “persistent” or “session” cookies. Persistent cookies stay on your device for a set period of time or until you delete them, while session cookies are deleted once you close your web browser.
In addition, cookies may be either “first-party” or “third-party” cookies. First-party cookies are those that Alibi places on your computer or device through the Site, while third-party cookies are cookies that another party places on your computer or device through the Site.
Other data collecting technologies with similar functionality as cookies, including pixels, local storage, and device identifiers are used on the Site. While the specific names and types of cookies we use may change from time to time the following are some basic definitions in order to help you better understand this policy.
- Pixels – A pixel is a small amount of code on a web page or in an email notification that typically work in conjunction with cookies to identify our users and record user behavior. Pixels are used to learn whether you have interacted with certain web or email content. This helps us measure and improve our services and personalize your experience.
- Local Storage – Local storage is an industry-standard technology that allows a website or application to store information locally on your computer or mobile device. We use local storage, including HTML5, to customize what we show you based on your content consumption and other past interactions with the Site.
- Device Identifiers – We also use mobile device and advertising identifiers for the same purposes articulated in this policy, for example to recognize your device when you return to the Site or otherwise use the Site.
- Software Development Kits – We may use third parties including our service providers and business partners who use mobile SDKs to collect information to recognize your device when you return to the Site. We may use this technology, for instance, to analyze how you interact with the Site, including content and advertisements, and to enable analytics or other features through mobile devices.
- Operational/Strictly Necessary – These cookies are necessary to allow us to operate the Site as you have requested. For example, they let us authenticate your account and recognize what type of subscriber you are, so we can provide you with the Site accordingly.
- Functional/Preferences – These cookies let us operate certain functions of the Site in line with the choices you make. These cookies enables us to remember you in-between visits. For example, when you continue to use or come back to the Site, we will recognize your user name and remember your settings and content preferences. Deletion of these types of cookies will result in limited functionality of the Site.
- Performance/Analytics – We use these cookies to monitor and assess how the Site is performing and where it can be improved. For example, we use these cookies to test different versions of our Site to learn which features or content users prefer. We also use these cookies to analyze how people access and use our Site. For instance, we may obtain information about your device and how users engage with the Site or from email newsletters, including whether you opened or forwarded a newsletter or clicked on any of its content. This information tells us about our newsletters’ effectiveness and helps us ensure that we are delivering information you find interesting.
- Personalization/Advertising – These cookies use information about your use of the Site, such as the pages you visit, the content you listen to, or your response to ads and emails, so we can recommend content and deliver ads that are more relevant and interesting to you based on criteria like your profile and activity on the Site. We also work with third-party business partners, such as Google and Facebook, to track user activity and market the Site by showing you personalized ads for Alibi products and services on the Site and third-party websites and applications. We may also use these cookies to improve reporting on campaign performance, determine how many times people who click on their ads end up taking an action (such as purchasing products), and avoid repeatedly showing ads the user has already seen or ads for Alibi products they have already purchased.
We allow certain service providers to place cookies and similar technologies on the Site for the same purposes listed above, including collecting information about your online activities over time and across different websites and devices in order to provide you with more relevant advertising.
You may also encounter cookies and tracking technologies from our third-party marketing service providers, including (1) Facebook to provide advertising services through Facebook’s advertising and marketing websites (e.g., Audience Network, Custom Audiences, and Facebook Pixel) and other social networks, and (2) Google to provide advertising services through Google’s advertising and marketing websites (e.g., DoubleClick for Publishers, Google AdX, and Adwords).
Additionally, we may work with advertising networks and programmatic exchanges to allow us to serve you ads. These third-party ad networks and exchange providers may use third-party cookies, pixels, or similar technologies to collect information, including your device identifier, IP address, or identifier for advertising. The information these third parties collect may be used to help us in providing you with more relevant advertising that we serve on or off the Site, and as described above.
Managing or Opting-Out of Cookies
The following are the different ways you can manage and/or opt-out of the cookies that may be placed through our Site:
- You can use your browser’s settings (typically located in the “Privacy”, “Help,” “Tools,” or “Edit” settings of your browser) to clear, delete, or prevent cookies.
- You can opt-out from being tracked by Google Analytics with effect for the future by downloading and installing Google Analytics Opt-out Browser Add-on for your current web browser here:
- We may use Amazon tools to measure and serve advertising. Please go
- We may use Facebook to help serve advertising. Please go
- We may use Instagram to help serve advertising. Please go
- We may use LinkedIn to help serve advertising. Please go
- We may use StackAdapt to help serve advertising. Please go
- Many of our advertisement partners collect information by using a tag or pixel implemented by a company that is a member of the National Advertising Initiative and/or the Digital Advertising Alliance, both of which participate in opt-outs. These organizations can help you install opt-out “do not track” cookies on your browser, so that member companies that have committed to honoring them will stop serving you interest based-advertisements. You can have these opt-out cookies placed on your browser by going to