Minimal Swagger

There are plenty of ways to show your toughness and moxie without cluttering sour sound bed. This stripped-down music leans into strong beats and minimal instrumentation to get the point across. Stylistically, you’ll hear stomps & claps, slow bluesy riffs, bass guitar, maybe some twang, maybe a smattering of hip hop beats. These are serious, because swag is serious….just ask Ford, who used one of these in their 2023 truck campaign. Mic drop.