Music Licensing

Producer/Writer Phoebe Danskin Gets Hyped for ‘Attitude Femme Pop’

9 minute read |

Kristien Brada-Thompson

Bring it on! Just. BRING. IT. That’s precisely the mindset encapsulating

, ALIBI’s newest album release. Bold, fun and full of energy, each track is like a rallying call to embrace your inner badass. It’s Hype with a capital H, as in give them Hell.

Yep, we’re pretty proud of this one, as we know it’s got the goods to set the tone for your own motivating, inspiration, get-out-there-and-get-it stories. After all, the majority of tracks on “Attitude Femme Pop” were created by a real musical cheerleader. ALIBI tapped talented producer/writer Phoebe Danskin for this release, and her career-long love for the empowering side of pop shines through.

We had the chance to chat with Phoebe about her start in music, background in cheerleading music, work on ALIBI’s “Attitude Femme Pop” and more. Enjoy the read:

ALIBI: Where are you from and where are you now?

Phoebe: I've lived in 10 states including Boston and Los Angeles, I consider Providence, Rhode Island to be my hometown, and I currently live in South Burlington, Vermont.

ALIBI: How did you get into music and what has that journey looked like so far?

Phoebe: I played a few instruments as a kid, but the real turning point was when I started making beats on a cracked version of Fruityloops (now FL studio) for fun in high school. Eventually, I went to Berklee College of Music and wound up in Los Angeles doing assistant engineer work. It was a bumpy start to my music career, and after 2 years, I almost quit the music industry. But just after I moved away in 2013, I was offered a job producing soundalike covers for CheerSounds Music. This job evolved into writing/producing original songs, and I also became creative director/A&R, leading the team responsible for catalogue growth for the company. In 2021, I left the company to pursue sync licensing full time, and ALIBI has played a key role in making my career possible.

ALIBI: How did you begin working with ALIBI?

Phoebe: I originally pitched a weird downtempo electronic album I made to Glow Music Group, and while it wasn't the right fit for them, it gained the attention of the founder Kari Kimmel's husband, ALIBI Music’s VP of Publishing Jonathan Haskell, who reached out and got to know me and my strengths. He introduced me to Head of Sync/A&R Julia Trainor (JT), who invited me to write and produce music for ALIBI.

ALIBI: What was your inspiration for the "Attitude Femme Pop" album?

Phoebe: Much of my work contains hints from my cheerleading music background: energetic, fun, exciting, bold, badass, attitude, sassy, electronic, and dare I say, "obnoxious"?

At the same time, I have been studying the music licensed by big brands like Maybelline, Samsung and Old Navy (among many). One of my favorite sync artists is Kali J, and I especially love her work with Stefan Lit (LiTTie). Their material is a constant source of inspiration for me.

ALIBI: What was your approach to this project and who was involved creatively?

Phoebe: JT gave me a great brief to work with, so I was able to map out a gameplan to make instrumentals and assign them to 3 other fantastic top-liner co-writers (Lio Rocki, Glenna Bree, Jayy Starr), plus I top-lined and recorded vocals for 2 songs myself. I split up the briefs and clarified what I needed from each top-liner for each song, and worked with them to ensure we had rockin’ vocals. Then, after they sent me the materials, I spiffed up the mix/production and made sure each song was as awesome as possible.

ALIBI: How do you get into the right mindset to take on a project like this?

Phoebe: I try to set myself up to work on music that I'm genuinely excited about, because that's when the joy and authenticity shines through in my work. Sometimes, I just get so excited to work on new music that it's hard to stop! But in the event that I'm having an off-day, it's really just a matter of getting started -- opening the session, picking one thing to chip away at -- and then, soon enough, I've overcome challenges and regained my momentum and passion for creating. It really helps that I collaborate with wonderful people who inspire me. Knowing that I get to team up with talented collaborators who I admire and respect means that I can focus on my strengths and rely on them to fill in the gaps. Teamwork makes the dream work every time!

ALIBI: What excites you most about this release?

Phoebe: This album is the epitome of my strengths… marrying my cheer-hype music background instincts with my fine-tuned, sync-oriented skill-sets to create fiery hot, fun, exciting, badass, high-value music. I love that I got to co-write with wonderful top-liners and that together we made something we are all proud of.

ALIBI: What’s your favorite track on the album and why?

Phoebe:Oh man, that's a tough one. It'd have to be a tie between

it, and. All of these songs are just downright FUN; working on them felt like bouncing around a playground with the coolest of friends -- my top-line collaborators!

ALIBI: When you think of this music being used in the future, what types of projects do you most envision?

Phoebe: I'm envisioning a span of different types of syncs. I tend to write/produce with advertising as my main focus – in particular, cosmetics and tech industries – but I think these songs will also do well with promos and TV. I know that my music is in good hands with ALIBI, and I'm excited to see how everything manifests!

ALIBI: What are your top credits overall in this business?

Phoebe: I have syncs with big brands like Toyota/Apple Music, Six Flags/Coca-Cola, KFC, Instacart/Walmart, Maybelline, Sephora, HP Inc, Meta, Mattel, Valve Corp., EA Sports FIFA, Honey Bunches of Oats, Snap Inc, Ebay, VIZIO, Remitly, GoPro, Netflix, HBO Max, NBA, MTV and more.

ALIBI: Are you doing anything else exciting right now (career or otherwise) that you'd like to share with the world?

Phoebe: I've been executive producing a brand new 10-song album for Alibi called "Anthemic Beats" -- we are nearing the finish line and I'm very excited for that one to drop. This album targets video game trailers and sports syncs.

ALIBI: How can people follow your work?

Phoebe: Instagram at​

I also have my producer-artist moniker KittyGun: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​

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