ALIBI Spotlight - Jonathan Haskell, VP, Publishing

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Jonathan Haskell

Your Role in 25 Words or Less

My role is to register ALIBI’s songs worldwide, across all sources of income, and ensure that the company and its composers are accurately paid for their work.

Personal Mantra

It’s what I tell my Little League team: Attitude and effort. Mistakes make us human. It’s our response to failure that defines our character.

Favorite ALIBI Site Tip

Our amazing

and knowledge base. As the publisher at ALIBI, I’m asked a lot if we are represented in certain territories, and – if so – which ones and who is the point of contact. All of this information can be found by doing a simple search in our FAQ. Search something simple like “Germany,” and you’ll find everything you need to know.

Your Start in Music

When I was 10 years old, I went to a local summer camp and signed up for a class called Overtones where they would teach you to sing and you would have the opportunity to perform one song in front of the camp. I knew I was interested in singing, and this was the first opportunity that came my way where I could explore this new interest. The song chosen for me was “Somewhere” by Barbra Streisand, and when I finally performed the song live, I channeled Babs like nobody’s business. In retrospect, I knew early on that I would be in music in some form forever, so it’s no surprise to me that I’m working from home running the publishing division for an amazing company, playing in three bands and coaching Little League in my spare time.

Something Surprising About Your Work

It’s always changing. That’s the most interesting part about the music business in general. I remember in college, during the advent of the MP3, I attended classes where the general thought was this was inferior technology that would never catch on because it didn’t have the very best audio resolution. And look where we are now.

Coolest Part of Your Job

ALIBI is a small business, and the more success we have and the more we grow, the more we can contribute to the livelihoods of our incredible composers, who are out there hustling every day. We’re helping them live the dream by composing music for a living. A large part of my job in particular is finding money, which is very rewarding. This can come from an unreported performance, an unclaimed mechanical, a promo log in need of revising, alongside a handful of other minutiae that comprise my day-to-day. But while finding money is accomplishing, actually seeing our work in a film or TV show is easily the best part of this job.

Biggest Challenge Facing the Industry

There are many challenges in the music business from the new and emerging sources of income -- the micro-pennies that – at line level – don’t account for much but add up fast. And while accounting for these transactions can be cumbersome, if I were to pick one of the biggest areas needing improvement, it would be the accuracy and reliability of such detections. I would love to spend less time combing through endless Excel sheets of data trying to identify diamonds in the rough, and more time letting the detections speak for themselves on royalty statements. We’re not there yet, but it’s coming and it’s going to be grand.

Favorite Musical Artist/Act

Sigur Rós

Instruments Played

Main instrument: Rhodes + pedals

Random Non-Work Fun Fact About You

I hinted at this above, but I love coaching my son in Little League. I was fortunate enough to have my father coach me when I was growing up, and being able to participate in this aspect of my son’s life is special.

Creative Call-Out

I’m about to release a new

album that took me 5 years to make, so this is obviously a major personal accomplishment for me. But I’d be remiss not to give a shout to ALIBI’s composers. You are all truly the soundtrack to our lives.

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