Music Licensing

'Sports Hip Hop' Debuts in Lead-up to 'The Big Game'

Kristien Brada-Thompson


The energy is palpable. As playoffs approach and “The Big Game” looms on the horizon, football fans, advertisers and promotion execs alike can feel it. And now they can HEAR it too – ALIBI has captured the raw energy and hype of the game in “Sports Hip Hop,” our newest album release.

“Sports Hip Hop” is a bold collection of confident and powerful hip hop tracks, packed full of swagger and attitude. Trap-style hat bursts, deep 808 subs and epic drums combine with aggressive brass stabs and triumphant anthemic leads to create the perfect soundtrack to high-stakes sporting showdowns. Every track also features full lyrical rap vocals, with three very different artists lending their own distinct vibes to the energy. Listen


The album was composed and produced by Chuck Creese, who worked closely with rappers The Audible Doctor, Keybeaux and Lil Rome to bring “Sports Hip Hop” to life.

“All three of them brought something different to the table,” explained Creese. “What I really like about The Audible Doctor’s style is that he is through-and-through hip hop! He has the perfect style for old-school hip hop, but can also do more modern hip hop/trap. Good examples of this can be heard on the tracks 'Orchestra of Your Ending' and 'Ignition,' which turned out to be my favourite track on this album.”

Creese turned to Keybeaux for his charisma, expressive vocals and adaptive ability to flow through various genres.

“Keybeaux has an extremely good ear for recognising lyrical content that fits the feel of the track,” Creese said. “A good example of this would be for the track 'Adrenaline.' When creating the music for this, I envisioned a close-up of someone running with sweat and grit on their face, but never stopping, like a juggernaut. Keybeaux came back with lyrics based around the feel of what was intended for this track -- high energy and full of adrenaline.”

We then introduced Creese to up-and-coming vocalist, Lil Rome.

“This allowed me to add another new dynamic to the album, which was more of a modern and current sound, as well as an essence of swagger and attitude to the tracks. That was a key ingredient this album needed a lot of, and Rome slotted into that role absolutely perfectly,” Creese added.

Authentically performed, and masterfully produced, “Sports Hip Hop” is ideal for sporting promos, commercials and E-Sports events, as well as high-octane action trailers.

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