How did you get started?
I started to learn piano and recorder when I was 8, and learned a few more musical instruments in the following years. As a teenager, I was doing music arrangements for my school plays and shows. During those years, I learned classic, jazz and pop/rock music. After school, I was a keyboard player for some singers back in Israel. Around 2002, I built my own studio and started to create and record my music. Initially, it was electronic music for the club scene, after which I did a lot of music for karaoke and ringtones, produced albums for singer-songwriters, and also started writing music for kids’ shows. Since 2011, my main work has been music for TV shows, kids’ shows, cartoons, TV commercials, video games and production music libraries.
Please list your top credits.
Beautiful by choice – Schwarzkopf Gliss
Hershey’s Kisses – Cookies and Crème
Lego City – a mini-series of 3 episodes
“Rat-A-Tat” cartoon series – Music and sound design for 300 episodes + feature movie originally made for Nickelodeon and broadcast around the world, including Cartoon Network.
I also have my music in the shows “The Masked Singer,” “Black-ish,” and “Fear Factor.”
Workers and Resources Soviet Republic soundtrack (the soundtrack became very popular)
What types of genres do you work in most?
In TV commercials, they’ll request almost any genre. In production music, I mainly do orchestra and piano-based music.
What is your favorite track for ALIBI?
While I do not have a specific favorite, I do have a full album called 1950s TV that I think is more unique and interesting musically.
Who are your biggest musical inspirations?
Mainly ‘60s and ‘70s pop rock music like The Beatles, Jethro Tull, Led Zeppelin and Pink Floyd, as well as a few Israeli artists whose music I grew up listening to.
What makes your work unique?
I don’t think my music is unique, but I think my music communicates to listeners.
Tell us one surprising thing people wouldn’t know about you.
I created Kaboochi with one of my sons when he was 3 years old. Originally, I created it for an animation company for which I was producing kid songs, and it became a very big TikTok hit, mainly in Asia. People made remixes for that song and people danced to it in TV shows. Because I don’t have official credits on that song, no one knows I created it!
Your funniest/strangest music experience
I performed in front of an audience of 40,000 without hearing anything because my monitor speaker didn’t work at the last minute.
Why do you like working with ALIBI?
First, because they are great people. Second, because they are easy to work with. We work smoothly together.
Any words of advice to share with composer hopefuls?
It’s a tough business, but the secret is not to give up. Just continue to produce and you’ll be better with time. I had a very hard time in the past, mainly financially and sometimes with terrible music jobs and clients. There was a time when I attempted to forgo music for a good, steady job in high-tech with good money, but it was too boring for me. Today, I’m the only one who’s working and making a living for my family (wife and two kids).
How can people follow your work (website/Spotify/social channels)?
Spotify (only for my Soviet Republic soundtrack):